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Ali Fraser explains how Fourth blends manager know-how with a sophisticated data-driven scheduling solution for hospitality.
Jun 24, 2026|9:00 am BST
Delivering an unforgettable guest experience is an art. It relies on attentiveness, human connection, intuition, and local knowledge.
But maintaining a profitable business is also a science. Keeping tight control of margins, predicting demand, deploying labour, balancing your inventory; all require precision, rigour and a clear methodology.
With labour costs continuing to rise fast, scheduling your labour is perhaps the most vital business area to bring that scientific rigour. Under-staff and you miss sales; over-staff and you lose margin. People are both your biggest asset and your biggest cost. The stakes are high and you need to strike the right balance on a consistent basis, without it taking hours to get it right.
We recognise that getting it right is an art. People have knowledge and wisdom that can’t always be quantified. Managers build teams that work well together, have local knowledge and provide invaluable interactions with customers.
But the science of predicting the future demand and translating that into the required staffing levels to run profitably requires careful planning. Done manually, it’s a time-consuming process requiring commercial nous and an understanding of data. But it’s simply too important to rush or do poorly.
The best outcomes are achieved by finding the ideal way to blend the art and science of scheduling together.
At Fourth, we’ve spent 20+ years working with customers across the hospitality spectrum to engineer exactly what managers need from a scheduling solution.
We’ve built a toolset that enables your managers to walk the tightrope between cost control, sales growth, employee satisfaction and customer experience.
Fundamentally, scheduling is all about interpreting information and applying a set of logical rules, whether those exist in the minds of managers or in software.
It’s the right people in the right place at the right time.
This is the science of scheduling. And this is where Fourth comes in. Our complete feature-set serves every part of the process of creating effective schedules:
The foundations on which everything is based. Fourth’s AI Forecasting gives accurate demand forecasts down to 15 min intervals, to schedule the right team for every shift. The Fourth AI engine factors in your past sales, local events, holidays and is trained on 20 years of hospitality data. Yet, mangers can still augment the forecast based on their unique insight. This delivers accuracy that other AI models and manual forecasting can only dream of.
Fourth calculates the exact team you’ll need to meet your demand, through a set of custom labour deployment rules. Our expert Productivity Consultants work with you to model exactly what resource you need at sales rise and fall, meaning you can confidently meet service levels and maximise sales without busting the budget.
Every shift can be automatically created and assigned, taking into account employee availability, shift preferences, skill levels and compliance. The whole process takes seconds, while still leaving room for managers to fine tune the resultant schedule.
This summer we have launched a host of updates to our Scheduling solution; levelling up the amount of precision, automation and flexibility available to our customers:
Our ‘scheduling science’ has historical rigour. It has developed, and evolved, through the study of millions of historical real-world data points across tens of thousands of hospitality locations and workers. This ensures it is reliable, dependable, accurate and built on deep foundations of expertise. Just as all good science should be.
And while Hospitality will always be a people business, where the human touch matters, the best technology removes the friction, time-sink and uncertainty of delivering great experiences.
Our aim is to make the complex simple, saving you valuable time. With Fourth, you can bring science to the art of scheduling.
Save time, reduce costs, and increase profitability with Fourth’s intelligent solutions.